Pricing Information Colleague
Collects and structures pricing-relevant information from defined structured and unstructured sources.
Usable pricing information
A new approach to pricing execution
PricedentityDigital Colleagues for Pricing.
Pricing technology meets human context.
Bridge the gap between your pricing systems and everyday execution. Digital Pricing Colleagues automate defined pricing processes, coordinating specialised agents and guided by your team.
ILLUSTRATIVE PRODUCT CONCEPT
PA · Price Approval Colleague
List Price €100 · Floor Price €82. Recommended Price €90, within the defined guardrail.
Sales Director approval required
The execution gap
Pricing technology exists.
Execution remains fragmented.
85%
Still use spreadsheets in daily pricing workflows
13%
Use AI directly in pricing decisions
The reality behind the systems
Fragmented knowledge. Disconnected logic. Informal processes.
Companies cannot reliably automate pricing practices that remain implicit and human-dependent.
Pricedentity helps turn implicit pricing knowledge into explicit, structured and automatable processes.
Source: Vendavo & Copperberg, 2025 Pricing, Selling, and Profit Optimization Report. Survey findings from manufacturing and distribution organisations.
What Pricedentity does
Digital Pricing Colleagues automate defined pricing processes.
Around existing systems and human decision-making. Pricedentity makes information requirements, decision logic, ownership and approval rules explicit. Your colleagues coordinate the specialised agents required to execute each process.
The pricing lifecycle
Built around how pricing works for you.
Digital Pricing Colleagues can be introduced at any point in your pricing lifecycle. You do not need to automate all five stages.
01
Set Prices
Bring costs, market context and defined pricing methodologies together.
02
Prepare Offers
Prepare offers using the relevant pricing information and guidance.
03
Approve Exceptions
Understand the situation, check guardrails and coordinate approval.
04
Implement Changes
Prepare approved updates and check implementation.
05
Monitor Results
Spot issues and turn reviewed decisions into shared knowledge.
People review processes and responsibilities before any colleague operates.
How a Digital Pricing Colleague works
One process. Multiple specialised agents.
One Digital Pricing Colleague automates a defined pricing process. Specialised agents work behind these steps as required.
01
Understand Context
Understands the commercial situation in dialogue with Sales.
02
Apply Pricing Guidance
Applies defined guidance to prepare a recommended price.
03
Check Guardrails
Checks the recommendation against defined limits.
04
Coordinate Approval
Prepares the decision and coordinates the responsible human approver.
One defined pricing process = one Digital Pricing Colleague. Specialised agents are building blocks within the colleague.
Process-level examples
Meet your Digital Pricing Colleagues.
Price Setting / Calculation Colleague
Applies your defined pricing methodologies to prepare price outputs such as List Price and Floor Price.
Defined methodologies, structured outputs
Price Approval Colleague
Understands the pricing situation, applies your guidance and guardrails, and prepares and coordinates the approval.
Prepared decisions, human approval
Each Digital Pricing Colleague can coordinate multiple specialised AI agents to execute its process.
Start with one process
Start focused. Expand process by process.
Select a pricing process
Choose one clearly defined process where manual work, fragmented information or decision complexity creates friction.
Build your Digital Pricing Colleague
Configure the defined process, information and decision logic, and the specialised agents required to execute it.
Connect additional processes
Add further Digital Pricing Colleagues as new automation opportunities emerge.
One Process Connected Processes Pricing Operating Platform
Your team’s workspace
The work. The decisions.
The bigger picture.
Bring pricing execution into a shared workspace, with context available when your team needs to act. Turn reviewed decisions into shared knowledge so prior experience can inform future requests.
- Cockpit · Work in progress and decisions waiting
- Deal Desk · Review exceptions and record decisions
- Alerts · Issues that need human attention
- Shared knowledge · Decisions, outcomes and sources
ILLUSTRATIVE PRODUCT CONCEPT
Built around your processes.
Using the information that matters.
Guided by your team.
Start focused. Expand process by process.
